i-tea trader Ltd. is a company leading the maturation of an internet trading industry and one that was born out of frustration created by the opaque and inefficient global tea markets. Low prices and unfair market practices squeeze the tea margins driving farmers out of business. i-tea trader operates on the premise that it is better to develop the sustainable resources of the world by paying fair prices to the people who are the biggest risk takers in the supply chain, and then shorten the supply chain allowing buyers to deal directly with the source of the product. By facilitating the development of "sustainable product and fair price" business i-tea trader encourages more suppliers to support a growing trading system. Product bought from the system will qualify the buyer to use the "Sustainable product and fair price" logo.